Introduction: Why Search Intent Matters in SEO Google’s ability to understand search intent has significantly improved over the years. In the early 2010s, search rankings were largely based on keywords, but today, Google’s AI-driven algorithms focus on user intent to …
Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. Google will soon begin phasing out third-party cookies in Chrome. New targeting will rely more on first-party data and AI algorithms. Marketers must …
As the digital world changes, Google is embarking on a carefully planned path to increase privacy and security while changing how digital advertising functions. The primary reason for the change is that Google blocks third-party cookies. This is a huge …
In a cookieless world, Hadron ID™ drives revenue for publishers by making their audience data and inventory actionable for media buyers on their DSPs of choice.
First-party cookies and third-party cookies are terms that refer to different types of cookies based on their origin and the relationship between the user, the website they are visiting, and other external entities. Here’s a breakdown of the differences between …
The term “cookieless world” refers to a potential future in which online activities and user tracking are not primarily reliant on browser cookies. Browser cookies are small pieces of data stored on a user’s device by websites to track their …
Generative AI, short for Generative Adversarial Network (GAN), is a type of artificial intelligence (AI) that involves a system of two neural networks, the generator and the discriminator, working in tandem to produce and evaluate data. It’s a framework used …
The Power of Analytics In today’s digital world, data is everywhere. From website traffic to social media interactions, businesses have access to an abundance of information. But how can they make sense of all this data and use it to …
Analytics has become an integral part of business operations in today’s digital world. It helps organizations make data-driven decisions, optimize processes, and identify new opportunities. One individual who has mastered the art of analytics and is helping businesses achieve remarkable …
In today’s data-driven world, analytics plays a crucial role in every industry. One individual who has truly embraced the power of analytics is Vikas Amrohi. With a passion for data and a keen eye for insights, Vikas has become an …