The Story Behind Coca-Cola’s Iconic “Hilltop” Campaign (1971) In 1971, Coca-Cola launched the “Hilltop” commercial, which became one of the most memorable ads in history. The ad featured people from different ethnicities and backgrounds, standing on a hilltop and …
The Story Behind the “Marlboro Man” Campaign (1954) In 1954, Philip Morris launched the Marlboro Man campaign, which is now one of the most iconic advertising campaigns in history. Originally, Marlboro was marketed as a cigarette brand for women, with …
The Story Behind the “We Can Do It!” Campaign During World War II, the U.S. government launched the “We Can Do It!” campaign, an iconic poster designed by J. Howard Miller in 1943. Originally intended to boost morale at Westinghouse …
The Story Behind Guinness’ “My Goodness, My Guinness” Campaign In 1936, when advertising was often straightforward and literal, Guinness made a bold leap with its imaginative “My Goodness, My Guinness” campaign, designed by John Gilroy and London-based agency S.H. Benson. …