Nike, a brand known for its powerful and inspiring advertising, recently released an Olympics-themed ad that has sparked considerable controversy. Titled “Sorry Nike, This Is Not What the Olympics Are About,” the campaign has been criticized for straying too far …
With the recent rebranding of Twitter to “X,” the iconic Twitter logo is no more. But for anyone curious about the font used in the classic Twitter logo, it strongly resembled the playful Pico Black, a typeface designed by Masayuki …
Casio Computer Co has maintained a consistent logo since 1972, opting only to tweak the color over the years. This classic logotype has become a valuable and recognizable asset for the brand, making major changes unnecessary. The logo appears to …
Calvin Klein has updated its logo multiple times, adjusting the weight of its letters and even adopting an all-caps style between 2017 and 2020. Despite these changes, each iteration has been based on modifications of the ITC Avant Garde Gothic …
The KFC logo places strong emphasis on the brand’s rich heritage and tradition, which is perfectly complemented by a serif typeface. The font used appears to be a modified version of Friz Quadrata, designed by Ernst Friz and Victor Caruso in …
While we’ve already covered the versatility of Futura, no discussion on sans serif typefaces is complete without mentioning Helvetica. As the true king of sans serif fonts, Helvetica has been the backbone of countless iconic logos. Its flexibility allows it …
Typography is the heart of the Vogue logo, which manages to stand out despite its simplicity, using no color or extra visual elements. Interestingly, the logo doesn’t feature a custom-made typeface. Since 1955, Vogue has used Didot, a refined and …
Segoe, designed by Steve Matteson for Monotype, is now a registered trademark of Microsoft and serves as the core font for the company’s branding. The Segoe UI sub-family is widely used across Microsoft products, including its logo, brand communications, and …
McDonald’s recently launched a new ad campaign that smartly taps into the power of memes to connect with younger audiences, particularly Gen Z. The campaign cleverly incorporates popular meme formats and internet humor, making it instantly relatable and shareable. By …
The Nike swoosh is one of the most recognizable logos in the world, often standing alone without the need for any text. However, when Nike does use type, it typically opts for Futura Bold Condensed Oblique. This font’s bold, geometric letterforms …