McDonald’s recently launched a new ad campaign that smartly taps into the power of memes to connect with younger audiences, particularly Gen Z. The campaign cleverly incorporates popular meme formats and internet humor, making it instantly relatable and shareable. By …
The Nike swoosh is one of the most recognizable logos in the world, often standing alone without the need for any text. However, when Nike does use type, it typically opts for Futura Bold Condensed Oblique. This font’s bold, geometric letterforms …
The current BBC logo also sports a clean bespoke sans serif typeface. The BBC Reith font family is named after the broadcaster’s founder, John Reith, and was introduced in 2021. But the typeface was based closely on the previous BBC …
Google’s iconic logo utilizes a customized version of its own font, Product Sans, which is specifically tailored to meet the company’s design philosophy. Known for its smooth curves and balanced lines, Product Sans gives the logo a modern, friendly, and …
The Iconic Levi’s Laundrette Ad That Reignited the 501 In 1985, Levi’s launched an ad that would change the brand’s history. The Laundrette ad, created by BBH, became a cultural phenomenon. It featured a young man walking into a laundromat, …
The 1960s, a decade of significant social and cultural shifts, saw the rise of alternative lifestyles, countercultural movements, and bold artistic expressions. This transformative era influenced advertising, blending vibrant youth culture with innovative design and messaging. Known as the ‘golden …