Why unique visitor is not right metric to see the conversion rate

Unique visitor is not the right metric to see the conversion rate because it does not take into account the number of times a visitor returns to your website. For example, if a visitor comes to your website once and then never returns, they will be counted as a unique visitor, even if they never convert. However, if a visitor comes to your website multiple times and eventually converts, they will only be counted as one unique visitor.

This means that the unique visitor metric can give you a false sense of how well your website is converting. If you have a high number of unique visitors but a low conversion rate, it could be because your visitors are not returning to your website.

A better metric to use to see the conversion rate is conversion rate per visit. This metric tells you how many visitors convert out of every visit. To calculate conversion rate per visit, you divide the number of conversions by the number of visits.

For example, if you have 100 conversions and 1,000 visits, your conversion rate per visit would be 10%. This means that 10% of your visitors are converting.

The conversion rate per visit metric is a more accurate way to measure how well your website is converting because it takes into account the number of times a visitor returns to your website. If you want to improve your conversion rate, you should focus on increasing the number of visitors who return to your website and convert.

Here are some other metrics that you can use to measure the conversion rate of your website:

• Conversion rate per page view
• Conversion rate per session
• Conversion rate per lead
• Conversion rate per purchase

These metrics can give you a more detailed understanding of how well your website is converting and help you identify areas where you can improve.