The North Face logo – Helvetica: The Undisputed King of Sans Serif Logos

While we’ve already covered the versatility of Futura, no discussion on sans serif typefaces is complete without mentioning Helvetica. As the true king of sans serif fonts, Helvetica has been the backbone of countless iconic logos. Its flexibility allows it to convey various brand personalities. In all-caps, it becomes bold and declarative, as seen in The North Face logo. When italicized, it brings a sense of movement and energy, exemplified by the Energizer logo. And in brands like Kinder, its use of two colors makes it feel approachable and friendly.

Helvetica’s impeccable legibility and adaptability across different industries make it a favorite for brands that want to make a lasting impact. There seems to be no limit to what this timeless typeface can achieve.