Calvin Klein’s Logo Evolution: The Timeless Influence of ITC Avant Garde Gothic

Calvin Klein has updated its logo multiple times, adjusting the weight of its letters and even adopting an all-caps style between 2017 and 2020. Despite these changes, each iteration has been based on modifications of the ITC Avant Garde Gothic typeface. This clean sans serif font aligns perfectly with the brand’s minimalist philosophy, focusing on modern simplicity. Calvin Klein often reduces kerning to make the logo appear sleeker and more compact, reflecting its streamlined aesthetic.