Casio’s Timeless Logo: The Enduring Appeal of Microgramma Bold

Casio Computer Co has maintained a consistent logo since 1972, opting only to tweak the color over the years. This classic logotype has become a valuable and recognizable asset for the brand, making major changes unnecessary. The logo appears to closely resemble Microgramma Bold, a typeface designed by Aldo Novarese and Alessandro Butti in 1952 for the Nebiolo Type Foundry.

Microgramma’s wide, blocky sans serif characters are a perfect fit for Casio, a brand known for its calculators and digital watches. The font evokes a slightly retro, technological feel typical of the 60s and 70s, when it was also popular in sci-fi films like Alien and Star Trek. Novarese later expanded upon this design with Eurostile, which introduced lowercase letters while retaining the futuristic aesthetic.