A Journey Through Coca-Cola’s Iconic Slogans: 1886-2021

Coca-Cola, one of the most recognizable brands in the world, has used its slogans to create lasting connections with consumers since its inception in 1886. The evolution of Coca-Cola’s slogans reflects the changing times and the brand’s ability to resonate with different generations.

Starting with “Drink Coca-Cola” in 1886, the brand focused on simple messaging that conveyed the product’s refreshing qualities. By the early 20th century, slogans like “Delicious and Refreshing” (1904) and “Coca-Cola Revives and Sustains” (1905) positioned the beverage as a revitalizing drink, perfect for any occasion.

As Coca-Cola grew, its slogans began to emphasize its universal appeal and connection to everyday life. The 1920s introduced slogans like “Thirst Knows No Season” (1922) and “The Pause that Refreshes” (1929), which highlighted the drink’s ability to quench thirst year-round and provide a moment of relaxation.

The mid-20th century brought slogans that emphasized Coca-Cola’s role in social settings, such as “Where There’s Coke There’s Hospitality” (1948) and “Things Go Better with Coke” (1963). These slogans solidified Coca-Cola’s image as more than just a beverage but a part of life’s memorable moments.

In the 1980s and 1990s, Coca-Cola focused on brand loyalty and the idea of enjoying life’s simple pleasures. Slogans like “Coke Is It!” (1982) and “Always Coca-Cola” (1993) reinforced the brand’s promise of delivering consistent quality and taste.

Entering the new millennium, Coca-Cola continued to evolve its messaging to stay relevant in a rapidly changing world. “Open Happiness” (2009) and “Taste the Feeling” (2016) conveyed emotional connections and the simple joy of drinking Coca-Cola.

In 2021, Coca-Cola introduced “Real Magic,” a slogan that encapsulates the brand’s enduring appeal and its ability to bring people together, even in challenging times.

Coca-Cola’s slogans over the years have done more than just promote a product; they’ve captured the spirit of the times and helped build one of the world’s most beloved brands. Each slogan tells a story of how Coca-Cola has evolved while remaining true to its core promise of refreshment and enjoyment.

Slogans for Coca‑Cola From 1886 to 2021

• 1886 – Drink Coca‑Cola
• 1904 – Delicious and Refreshing
• 1905 – Coca‑Cola Revives and Sustains
• 1906 – The Great National Temperance Beverage
• 1917 – Three Million a Day
• 1922 – Thirst Knows No Season
• 1923 – Enjoy Thirst
• 1924 – Refresh Yourself
• 1925 – Six Million a Day
• 1926 – It Had to Be Good to Get Where It Is
• 1927 – Pure as Sunlight
• 1927 – Around the Corner from Everywhere
• 1929 – The Pause that Refreshes
• 1932 – Ice Cold Sunshine
• 1938 – The Best Friend Thirst Ever Had
• 1939 – Thirst Asks Nothing More
• 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca‑Cola
• 1942 – The Only Thing Like Coca‑Cola is Coca‑Cola Itself
• 1948 – Where There’s Coke There’s Hospitality
• 1949 – Along the Highway to Anywhere
• 1952 – What You Want is a Coke
• 1956 – Coca‑Cola… Makes Good Things Taste Better
• 1957 – Sign of Good Taste
• 1958 – The Cold, Crisp Taste of Coke
• 1959 – Be Really Refreshed
• 1963 – Things Go Better with Coke
• 1969 – It’s the Real Thing
• 1971 – I’d Like to Buy the World a Coke (part of the “It’s the Real Thing” campaign)
• 1975 – Look Up America
• 1976 – Coke Adds Life
• 1979 – Have a Coke and a Smile
• 1982 – Coke Is It!
• 1985 – We’ve Got a Taste for You (for both Coca‑Cola & Coca‑Cola classic)
• 1985 – America’s Real Choice (for both Coca‑Cola & Coca‑Cola classic)
• 1986 – Red, White & You (for Coca‑Cola classic)
• 1986 – Catch the Wave (for Coca‑Cola)
• 1987 – When Coca‑Cola is a Part of Your Life, You Can’t Beat the Feeling
• 1988 – You Can’t Beat the Feeling
• 1989 – Official Soft Drink of Summer
• 1990 – You Can’t Beat the Real Thing
• 1993 – Always Coca‑Cola
• 2000 – Coca‑Cola. Enjoy
• 2001 – Life Tastes Good
• 2003 – Coca‑Cola … Real
• 2005 – Make It Real
• 2006 – The Coke Side of Life
• 2009 – Open Happiness
• 2016 – Taste the Feeling
• 2021 – Real Magic
• 2024 – A Recipe for Magic