Beyoncé x Levi’s: A Fusion of Fashion and Music Beyoncé is a global superstar, known for her voice, artistry, and impact in music. She has always had a strong connection with fashion. From her iconic stage outfits to her personal …
Suruchi Masale has recently launched an eye-catching TVC featuring Bollywood actor Ranbir Kapoor, shaking up the masala market with a refreshing take on spice advertisements. Unlike traditional masala ads that often rely on nostalgia or family warmth, this commercial takes …
Impactful marketing campaigns are more than just ads — they’re powerful stories. As marketers, we can learn from the most successful campaigns to create ads that entertain, inspire, and leave a lasting impression on customers, all while building a strong …
Recently, I was asked which of my recent campaigns was my favorite. Without hesitation, I answered that it was the “Whopper Detour” by Burger King. Reflecting on the campaign, I realized how its brilliance left a lasting impression on me …
01. What is an Infographic? Click the image to see the full version (Image credit: Beth Kanter) Beth Kanter from Hot Butter Studio designed a brilliant infographic using LEGO to illustrate how organizing data visually helps audiences draw conclusions effectively. This …
In the competitive hotel industry, understanding elasticity is key to optimizing pricing strategies, boosting revenue, and maintaining occupancy. But what exactly does “elasticity” mean for hotels, and how can it shape your pricing approach? This blog dives into the fundamentals …
Tripadvisor is a leading American online travel agency, operating in 40 countries and 20 languages. Based in Needham, Massachusetts, it specializes in hotel and flight bookings, dining reservations, and vacation rentals, driven by user-generated content. Key Summary : 45% of travelers …
Learn how one of the world’s most recognizable logos, the Nike Swoosh, originated and evolved. Designed by graphic design student Carolyn Davidson in 1971 for just $35, the logo was initially met with uncertainty by co-founder Phil Knight. Despite this, …
McDonald’s has once again showcased its innovative approach to advertising with a stunning new campaign that cleverly uses optical illusions to engage viewers. The ad, which at first glance appears to be a straightforward image, reveals a hidden message when …