Tripadvisor is a leading American online travel agency, operating in 40 countries and 20 languages. Based in Needham, Massachusetts, it specializes in hotel and flight bookings, dining reservations, and vacation rentals, driven by user-generated content. Key Summary : 45% of travelers …
Learn how one of the world’s most recognizable logos, the Nike Swoosh, originated and evolved. Designed by graphic design student Carolyn Davidson in 1971 for just $35, the logo was initially met with uncertainty by co-founder Phil Knight. Despite this, …
McDonald’s has once again showcased its innovative approach to advertising with a stunning new campaign that cleverly uses optical illusions to engage viewers. The ad, which at first glance appears to be a straightforward image, reveals a hidden message when …
Bodyform, a brand synonymous with breaking taboos, took another bold step in its recent ad campaign that goes beyond traditional feminine hygiene marketing. The campaign, which has garnered widespread attention and praise, tackles the often unspoken realities of menstruation, pregnancy, …
In the ever-evolving landscape of advertising, companies constantly strive to push the boundaries of creativity and innovation. However, not every attempt hits the mark, and Google’s recent AI Olympics ad is a prime example of this. The ad, intended to …
Nike, a brand known for its powerful and inspiring advertising, recently released an Olympics-themed ad that has sparked considerable controversy. Titled “Sorry Nike, This Is Not What the Olympics Are About,” the campaign has been criticized for straying too far …
With the recent rebranding of Twitter to “X,” the iconic Twitter logo is no more. But for anyone curious about the font used in the classic Twitter logo, it strongly resembled the playful Pico Black, a typeface designed by Masayuki …
Casio Computer Co has maintained a consistent logo since 1972, opting only to tweak the color over the years. This classic logotype has become a valuable and recognizable asset for the brand, making major changes unnecessary. The logo appears to …
Calvin Klein has updated its logo multiple times, adjusting the weight of its letters and even adopting an all-caps style between 2017 and 2020. Despite these changes, each iteration has been based on modifications of the ITC Avant Garde Gothic …
The KFC logo places strong emphasis on the brand’s rich heritage and tradition, which is perfectly complemented by a serif typeface. The font used appears to be a modified version of Friz Quadrata, designed by Ernst Friz and Victor Caruso in …