The Story Behind the “Marlboro Man” Campaign (1954) In 1954, Philip Morris launched the Marlboro Man campaign, which is now one of the most iconic advertising campaigns in history. Originally, Marlboro was marketed as a cigarette brand for women, with …
The Story Behind the “We Can Do It!” Campaign During World War II, the U.S. government launched the “We Can Do It!” campaign, an iconic poster designed by J. Howard Miller in 1943. Originally intended to boost morale at Westinghouse …
The Story Behind Guinness’ “My Goodness, My Guinness” Campaign In 1936, when advertising was often straightforward and literal, Guinness made a bold leap with its imaginative “My Goodness, My Guinness” campaign, designed by John Gilroy and London-based agency S.H. Benson. …
In the advertising space, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two essential components that facilitate the buying and selling of digital advertising inventory. Here’s a simple breakdown of the differences between SSP and DSP: SSP (Supply-Side Platform): Role: …
The Power of Marketing Analytics: How to Attract and Retain Customers In today’s fast-paced digital world, data-driven strategies have become essential for businesses to thrive. Marketing analytics plays a crucial role in helping organizations attract new customers and retain existing …
In the digital age, web analytics plays a crucial role in understanding and optimizing website performance. The Web Analytics Association (WAA) has established foundational definitions that help standardize the way we measure and interpret web traffic. Their comprehensive guide focuses …
Room Night Penetration is a metric used in the hotel industry to calculate the percentage of available room nights that are sold or occupied within a given time period. The formula for calculating the Room Night Penetration Rate is as …
Occupancy Rate and Room Night Penetration are both key performance indicators in the hotel industry, but they measure slightly different aspects of a hotel’s business performance. Here are the key differences: Occupancy Rate: Focus: Occupancy rate measures the percentage of …
The Coca-Cola contour bottle is more than just a packaging design; it’s an icon recognized worldwide. Created in 1915, the bottle’s unique shape was designed to be easily identifiable, even in the dark. This distinctive design was a response to …
Coca-Cola, one of the most recognizable brands in the world, has used its slogans to create lasting connections with consumers since its inception in 1886. The evolution of Coca-Cola’s slogans reflects the changing times and the brand’s ability to resonate …