McDonald’s recently launched a new ad campaign that smartly taps into the power of memes to connect with younger audiences, particularly Gen Z. The campaign cleverly incorporates popular meme formats and internet humor, making it instantly relatable and shareable. By …
The Nike swoosh is one of the most recognizable logos in the world, often standing alone without the need for any text. However, when Nike does use type, it typically opts for Futura Bold Condensed Oblique. This font’s bold, geometric letterforms …
The current BBC logo also sports a clean bespoke sans serif typeface. The BBC Reith font family is named after the broadcaster’s founder, John Reith, and was introduced in 2021. But the typeface was based closely on the previous BBC …
Google’s iconic logo utilizes a customized version of its own font, Product Sans, which is specifically tailored to meet the company’s design philosophy. Known for its smooth curves and balanced lines, Product Sans gives the logo a modern, friendly, and …
The Iconic Levi’s Laundrette Ad That Reignited the 501 In 1985, Levi’s launched an ad that would change the brand’s history. The Laundrette ad, created by BBH, became a cultural phenomenon. It featured a young man walking into a laundromat, …
The 1960s, a decade of significant social and cultural shifts, saw the rise of alternative lifestyles, countercultural movements, and bold artistic expressions. This transformative era influenced advertising, blending vibrant youth culture with innovative design and messaging. Known as the ‘golden …
Introduction: Why Search Intent Matters in SEO Google’s ability to understand search intent has significantly improved over the years. In the early 2010s, search rankings were largely based on keywords, but today, Google’s AI-driven algorithms focus on user intent to …
Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. Google will soon begin phasing out third-party cookies in Chrome. New targeting will rely more on first-party data and AI algorithms. Marketers must …
As the digital world changes, Google is embarking on a carefully planned path to increase privacy and security while changing how digital advertising functions. The primary reason for the change is that Google blocks third-party cookies. This is a huge …
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