Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. Google will soon begin phasing out third-party cookies in Chrome. New targeting will rely more on first-party data and AI algorithms. Marketers must …
As the digital world changes, Google is embarking on a carefully planned path to increase privacy and security while changing how digital advertising functions. The primary reason for the change is that Google blocks third-party cookies. This is a huge …
In a cookieless world, Hadron ID™ drives revenue for publishers by making their audience data and inventory actionable for media buyers on their DSPs of choice.
First-party cookies and third-party cookies are terms that refer to different types of cookies based on their origin and the relationship between the user, the website they are visiting, and other external entities. Here’s a breakdown of the differences between …
The term “cookieless world” refers to a potential future in which online activities and user tracking are not primarily reliant on browser cookies. Browser cookies are small pieces of data stored on a user’s device by websites to track their …