Unique visitor is not the right metric to see the conversion rate because it does not take into account the number of times a visitor returns to your website. For example, if a visitor comes to your website once and …
The Power of Marketing Analytics: How to Attract and Retain Customers In today’s fast-paced digital world, data-driven strategies have become essential for businesses to thrive. Marketing analytics plays a crucial role in helping organizations attract new customers and retain existing …
In the digital age, web analytics plays a crucial role in understanding and optimizing website performance. The Web Analytics Association (WAA) has established foundational definitions that help standardize the way we measure and interpret web traffic. Their comprehensive guide focuses …