Programmatic advertising revolutionizes digital media buying by automating the process. Using software and algorithms, it selects and places ads in real-time, ensuring your message reaches the right customer, exactly when they are engaged. In this course, instructor Vikas Amrohi will guide you through the fundamentals of programmatic advertising, providing a solid understanding of how it works and its advantages.
Vikas explains key concepts like online tracking, audience targeting, and the role of advertisers and publishers in the digital advertising ecosystem. You’ll also learn how to leverage both first-party and third-party data, such as cookies and trackers, to enhance your campaigns. Discover how to effectively target audiences based on behavior, location, content, and context, while understanding the significant impact of Google’s decision to phase out third-party cookies.
Additionally, the course will teach you how to manage ad fraud, use campaign reports and blacklists, and ensure your ad spend delivers optimal results.
Learning Objectives:
- Mastering data and behavioral targeting
- Implementing effective retargeting strategies
- Managing programmatic data and third-party data
- Reaching the right audience, on the right device, at the right time
- Detecting and preventing ad fraud
Course Features
- Lectures 20
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
