The Story Behind Coca-Cola’s Iconic “Hilltop” Campaign (1971) In 1971, Coca-Cola launched the “Hilltop” commercial, which became one of the most memorable ads in history. The ad featured people from different ethnicities and backgrounds, standing on a hilltop and …
The Story Behind Guinness’ “My Goodness, My Guinness” Campaign In 1936, when advertising was often straightforward and literal, Guinness made a bold leap with its imaginative “My Goodness, My Guinness” campaign, designed by John Gilroy and London-based agency S.H. Benson. …