Whopper Detour Campaign: How Burger King Redefined Creative Marketing & Best of Geofencing Categories Blog, Branding Comments 0 comment Tags app-driven sales, brand relevance, Burger King marketing, creative marketing campaigns, digital innovation, disruptive marketing, fast food industry, Fernando Machado, geofencing marketing, loyalty programs, marketing case study, mobile app marketing, restaurant marketing, successful ad campaigns, viral marketing strategies, Whopper Detour campaign Recently, I was asked which of my recent campaigns was my favorite. Without hesitation, I answered that it was the “Whopper Detour” by Burger King. Reflecting on the campaign, I realized how its brilliance left a lasting impression on me … Read More
