The Timeless Elegance of Vogue’s Logo: The Role of Didot Typeface

Typography is the heart of the Vogue logo, which manages to stand out despite its simplicity, using no color or extra visual elements. Interestingly, the logo doesn’t feature a custom-made typeface. Since 1955, Vogue has used Didot, a refined and elegant font based on the work of the French Didot family from the late 18th century.

While Didot is visually stunning, it can pose challenges in digital applications due to its high contrast between thick and thin strokes, often requiring adjustments like optical sizing. Despite these hurdles, the font’s graceful sophistication aligns perfectly with Vogue’s brand identity and is a staple in fashion branding—Zara also uses Didot, though with tighter kerning to suit its aesthetic. For those interested, Adrian Frutiger’s Linotype Didot is even available on MacOS.